Practical, no-gatekeeping talks on how a small business actually runs on AI: what Matt built, what it replaced, what it cost, and where a human still makes the call.
Matt Nelson is the founder of Peachtree Rose Marketing and Podcast Studio San Antonio, a San Antonio marketing agency and video podcast studio. Before founding the agency, he spent nearly two decades in federal service: as a U.S. Army human intelligence interrogator and then nine years with the Air Force Office of Special Investigations Behavioral Threat Assessment Cell.
Since April 2026, Matt has used Claude Code to build his agency's own operating stack: a website platform, a CRM, lead generation, quoting, content and media-logistics tools. That stack now covers 36 active projects and cut the agency's software-as-a-service spend by about 81% in five months. He talks about it the way he runs it: openly, with the receipts, and with a human in the loop.
Each talk is tailored to the room. These are the themes event organizers ask for most.
Replacing subscription software with owned, AI-built tools, and the guardrails that keep a human in the decision seat.
How brands get cited by ChatGPT, Claude and Gemini, why omnipresence beats keywords, and how to measure AI share of voice over time.
Turning one recording into long-form, short-form and text assets that build trust with people and citations with AI.
Siloed AI personas with strict data boundaries, and why the disagreement between them is the useful part.
Tiered AI access for founders, teams and customers, drawn from a career in intelligence and threat assessment.
What a behavioral threat assessor learned about reading customers, and why it still matters when the tools change weekly.
36 active Claude Code projects, an 81% cut in SaaS costs in five months, Answer Engine Optimization you can measure, a five-seat AI advisory board, and the asset tracking that keeps terabytes of 4K footage organized. Full recording and recap.
How entrepreneurs and marketers can use AI to scale video podcasting without losing their voice: repurposing without cannibalizing, why bad audio is unforgivable, prompting with brand dossiers, and getting cited by answer engines.
Matt speaks on how small businesses can run real operations on AI: replacing subscription software with owned tools built through Claude Code, Answer Engine Optimization (getting cited by ChatGPT, Claude and Gemini), video podcasting as a marketing channel, and keeping a human in the decision seat. He also draws on nearly two decades of federal intelligence and behavioral threat assessment work to talk about reading people, trust and security.
Yes. Talks are built for mixed rooms of founders, small business owners and marketers. Matt keeps the material conceptual and practical (what was built, what it replaced and what it changed) and saves deep technical questions for one-on-one conversation afterward.
Recent engagements include Launch SA in San Antonio during San Antonio Startup + Tech Week 2026, where he presented “How I Run My Business with AI” on October 2, 2026, following “Why Your Podcast Needs AI (And Why It Doesn't)” at Launch SA's AI Friday on September 25, 2026.
Use the contact page with your event name, date, audience and format (keynote, workshop, panel or fireside chat). Matt is based in San Antonio, Texas and is open to in-person and virtual events.
Often, yes. Peachtree Rose Marketing produces multi-camera video of many of Matt's sessions, and recordings are published with a full recap on this page when available.
Founders, chambers, universities, agencies and associations: tell Matt about your audience and he'll tailor the session.